PMU EXPERTS

Welcome to UK Permanent Makeup Experts Academy—a space where inspiration thrives, confidence soars, and every student is supported to succeed. Founded by multi-award-winning PMU artist and educator Amy Louise, our academy is more than a training ground—it’s a vibrant, uplifting community designed to help you thrive.

From the moment you arrive, we make sure you feel right at home. Enjoy complimentary snacks and drinks throughout your day, along with thoughtfully provided washroom essentials to keep you comfortable. Our academy is built around positivity, high energy, and creating an atmosphere where you can focus on achieving greatness.

We’re here to guide, encourage, and celebrate you every step of the way. At UK Permanent Makeup Experts Academy, it’s not just about learning skills—it’s about becoming the best version of yourself in an environment that feels like family.

Welcome to Kent’s Premier PMU Clinic, where exceptional results meet an unforgettable experience! Located in the heart of Swanley, just minutes from the M25 and outside London’s ULEZ zone, our clinic is perfectly positioned for your convenience.

We don’t just offer treatments—we deliver transformations. Whether it’s flawless brows, stunning eyeliner, or radiant skin, every service is designed to leave you looking and feeling incredible. Led by multi-award-winning PMU artist Amy Louise, our clinic combines cutting-edge techniques with a professional yet uplifting environment you’ll love from the moment you step through the door.

Why settle for ordinary when you can have extraordinary? Book your treatment today and experience world-class artistry, unmatched customer care, and results that speak for themselves. Your beauty journey starts here—let us make it unforgettable!

Hi, I’m Amy Louise, founder of UK Permanent Makeup Experts Academy, and I’m here to help you turn your PMU dreams into reality! With over 24 years of experience in the beauty industry, I’ve had the incredible privilege of working with celebrity, royal, and high-profile clients in 6-star luxury cruise liners, Mayfair salons, and Harley Street clinics, alongside some of the UK’s leading dermatologists. These experiences have shaped my passion for helping others achieve amazing things in their own PMU careers.

As a multi-award-winning PMU artist and educator, I’ve dedicated my life to empowering students to master their craft and thrive in the beauty industry. At my academy, I go beyond teaching techniques—I help you build confidence, develop a winning mindset, and learn the exact marketing strategies you need to create a fully booked business. My goal is to set you up for long-term success and cheer you on every step of the way.

And the future? It’s looking brighter than ever! I’m so excited to introduce my new brand, Worldwide PMU Experts, which has already launched its first piece—the PMU machines. Up next are our professional range of pigments and a marketing service to support PMU artists worldwide. This is just the beginning of creating a global community where artists like you can access the best tools, training, and support to thrive.

At UK Permanent Makeup Experts Academy, you’re not just a student—you’re part of a high-vibe, supportive community that’s invested in your success. If you’re ready to elevate your skills and make your mark in the PMU world, I’m here to help you every step of the way. Let’s do this together!

I’m so proud to be representing Team GB in the 2025 World Championships for Permanent Makeup, competing in the prestigious eyeliner category. The final will be held in Antalya, where the top PMU artists from around the world will compete for the world champion title. I can’t wait to showcase my skills on the global stage—stay tuned for updates!